Founder of Rancorous | Sales & Systems Lead at Wellmade Holdings | Business Information Systems Specialist
Product Variants Managed
Ventures Built from Ground Up
Sales → Payments → Fulfilment
Global Sourcing & Remote
Ventures built from the ground up with systems thinking at their core
Sales & Systems Infrastructure
Built scalable product management system handling 700+ variants with real-time inventory sync, automated order processing, and integrated payment workflows.
Curated Marketplace Engine
Designed end-to-end marketplace infrastructure with vendor management, commission automation, advanced filtering, and analytics dashboard.
Logistics & Food System
Engineered restaurant partnership platform with order management, delivery optimization, real-time tracking, and supplier analytics.
Modern tools for building scalable digital infrastructure
Frontend
Frontend
Database
Backend
Backend
Database
Styling
Payments
ORM
Language
Runtime
Architecture
I'm a systems architect and entrepreneur passionate about building scalable digital infrastructure. With a background in Business Information Systems, I've spent the last decade solving complex operational challenges for commerce and lifestyle brands.
My philosophy is simple: own the system, not just the sale. Every project I touch is approached from a systems perspective— integrating sales, payments, fulfillment, and analytics into a cohesive whole.
Rancorous — Curated Marketplace
Built from concept to revenue
Wellmade Holdings
Sales infrastructure & automation
Business Information Systems
Architecture, integration, automation
Based in Sydney, serving global clients.